Vaping has been around for almost two decades now. But it was only in the last decade that it really took off in the UK. Over the last few years, it has become the go-to way for smokers to quit smoking.
If you are a smoker transitioning to vaping, you can feel overwhelmed by the sheer number of vape brands you have at your disposal. Each is vying for your attention with a wide number of vape kits, e-liquids, and latest tech offerings.
To help you navigate through this dizzying array, we have broken down the top 10 vape brands in the UK in 2026. All of these were chosen based on the variety, reliability, innovation, and popularity of their products among vapers.
Top 10 Vape Brands in the UK
Vaporesso
If you ask a vaper to name a vape brand off the top of their mind, chances are it would be Vaporesso. It has earned it. The company is known for its lineup of intuitive-to-use, highly reliable, and flavour-focused pod systems (both open and closed). You can expect each of their vape kits to work brilliantly right out of the box. And there is a whole ecosystem of compatible pods and coils to go with it.
In-House Coil Technology:
Their latest vape kits come with COREX or COREX 2.0 mesh pods. These are engineered for "explosive taste" and seriously long coil life.
Cross-Generation Compatibility:
This is why many vapers stick with Vaporesso. You can use, let’s say, a XROS series pod with all its devices.
High-Tech Design:
Their devices feature innovations like wattage limiting (which prevents coil burnout by matching power to pod resistance) and leak-resistance systems (SSS Technology).
GeekVape
Your standard vape does not stand a chance in the outdoors. This is where GeekVape comes in. It is famous for its Aegis line of advanced kits, which are designed to survive the outdoors, with built-in dust and water protection. The brand manages to build such hardware without sacrificing power or flavour.
Military-Grade Durability:
Their Aegis line has an IP68-rated "tri-proof" construction, which means it is waterproof, dustproof, and shock-resistant. Moreover, these devices are built with zinc alloy for added toughness.
High-Performance Chipset:
GeekVape kits fire in as little as 0.01 seconds thanks to the integrated AS Chip 4.0. It also stabilises power delivery and adds smart safety features.
User-Focused Innovations:
You can avoid accidental firing of your vape kit with the palm-recognition Smart Lock. And there are Memory Modes to save wattage profiles.
OXVA
If flavourful vapour is a non-negotiable priority for you as a vaper, OXVA won’t let you down. This brand has earned this reputation by creating vapes that replicate tastes perfectly. All of their pod systems deliver an exceptionally rich and clear flavour profile, which is often only found in more advanced mods. It does all of that while balancing power with precision.
Flavour-First Pods:
Their latest kits, the XLIM series, come with pods that generate exceptional taste. The secret ingredients are the tight, saturated wick and a perfectly calibrated coil resistance that pulls every note from the e-liquid.
Pro-Level Features:
Experienced vapers take OXVA seriously. You get adjustable wattage and airflow on kits no bigger than a lighter. So, you are free to fine-tune both vapour and nicotine without hauling a mod.
Smart & Stylish Design:
A balance of form and function defines their devices balance form and function. You will find crisp OLED displays and ergonomic shapes that sit perfectly in the hand.
VOOPOO
All VooPoo vape kits make a visual statement that is just as bold as the performance you get out of them. They have built a distinct identity among the vaping community with their merging of head-turning aesthetics with serious technical capability. Their kits are made of materials like leather and zinc alloy and controlled by smart chipsets.
G.TX Coil Platform:
Their claim to fame is the widespread G.TX coil platform. You can use a vast range of these coils across many VOOPOO devices, letting you swap from a tight, cigarette-like draw to a cloudy, open draw just by changing the pod or tank.
Bold, Distinctive Aesthetics:
VOOPOO devices stand out on the counter. You get devices with textured leather, brushed metal, RGB lighting, and bold colour schemes that feel like a tech gadget.
Responsive Performance:
Their devices are built around fast-firing chipsets. You press the button and get an instant, consistent hit every time.
Lost Mary
In the world of disposable vapes, Lost Mary was the undisputed champion, with a flavour offering for virtually any preference. The brand has pivoted to prefilled and refillable pod kits while keeping the same flavour library that keeps vapers coming back. Their devices, with ergonomic shapes, are built to deliver consistent and flavourful hits.
Large Flavour Catalogue:
Their core innovation is the sheer variety. You are sure to find a favourite with options like hyper-realistic, juicy fruits, layered desserts, cooling menthol blends, and new flavours dropping regularly.
Pocket-Friendly Form:
This is why you spot Lost Marys everywhere. You get that instantly recognizable, lightweight, rectangular design that you can slip into a pocket.
Minimum setup:
Their kits are built for maximum ease of use. You buy it, you set it up in a few steps, and start vaping.
Ma Vapour
Born in the UK, Ma Vapour knows exactly what you need when it comes to e-liquids. Using premium ingredients and formulated for clean and layered profiles, Ma Vapour e-liquids make for luscious hits. Their philosophy is clear: high-quality vape juices shouldn't be complicated or expensive. The popularity of their e-liquids goes to show that great vaping does not require a premium price tag.
Formulated for Performance:
Ma Vapour's e-liquids are built around a precise 60VG/40PG ratio. This is ideal for reliable wicking in pod systems and mouth-to-lung devices, and removes dry hits.
Straightforward Flavours:
They focus on perfecting and delivering familiar, satisfying profiles using high-quality flavourings. The selection has the authentic warmth of Virginia Tobacco to the crisp, bright notes of Blueberry Burst, and much more.
Exceptional Everyday Value:
Positioned at an accessible price, the brand removes the financial barrier to finding your perfect all-day vape juice. This reasonable value lets you experiment with confidence.
Bar Juice
Bar Juice 5000 offers e-liquids that perfectly mimic the flavours of popular disposable vapes. Many vapers want the immediate, flavour-saturated satisfaction of a disposable but with the freedom and choice of a refillable system. This brand is the bridge between the two. They specialize in creating highly specific, perfected e-liquids.
Disposable Experience:
Their e-liquids are good at flavour replication. Bar Juice has engineered dozens of flavours that are spot-on matches for the profiles that made disposables popular.
Puff-for-Pound Value:
With a single Bar Juice e-liquid bottle, you are getting the equivalent of five or six standard disposables for the price of one or two.
Curated Catalogue:
Instead of an overwhelming library of experimental flavours, Bar Juice has a selection focused on proven, mass-appeal profiles.
SMOK
For vapers who want to enjoy the experience of vaping, not just satiate their cravings, SMOK has just the tools for it. Since 2010, they’ve built a solid reputation among vaping pros by packing maximalist performance into devices that range from pocketable pods to full-blown mods. If your ideal vape has a bright screen, adjustable everything, and the capacity to produce dense vapour, chances are that SMOK has just that kit.
Powerful Pods:
SMOK’s Nord and RPM series are famous for blurring the lines between a simple pod and a powerful mod. This is how you can chase some serious clouds from a surprisingly compact format.
Coil Range:
A huge part of SMOK's ecosystem is their vast coil compatibility. With multiple coil series (like RPM and LP1), you can use a single device for a tight, cigarette-like MTL draw or a wide-open, airy DTL hit just by swapping the pod and coil.
Rugged Design:
While you can get options like the Novo 4 Mini, SMOK also caters to the adventurous vaper. The IPX 80, for example, is built like a tank with an IP67 rating for water, dust, and shock resistance.
Aspire
Established in 2013, Aspire’s legacy is built on a series of genuine "firsts" that didn't just sell well, but they transformed how people vape. This is the brand for the vaper who appreciates best-in-class engineering in their device and expects it to last a long time. Well-known for its line of pod kits and mods, its devices are sleek and user-centered.
Industry Firsts:
Aspire's history is like a timeline of vaping milestones. It was this company that introduced the industry's first successful sub-ohm tank to the masses.
Engineering Over Hype:
With over 1,500 global patents, Aspire's focus is on in-house research and "technological breakthroughs". This is why their vape kits work impeccably, hit after hit.
Product Portfolio:
While some vape brands specialize, Aspire has proven expertise across the entire spectrum. They have MTL tanks (Nautilus), DTL tanks (Cleito), and pod systems (like the Breeze series).
Innokin
One of the pioneers in the vaping industry, Innokin stands out with its product offerings that help smokers switch with ease. It is really baked into their DNA to "help, inspire and provide the best alternatives" for smokers seeking a smoke-free life. Among the best vapes for beginners, their devices are great tools when you are trying to wean yourself off cigarettes.
Harm Reduction:
Innokin's entire identity is built around harm reduction, and its branding and products reflect that. Devices, like the Endura series, have been designed with the specific ergonomics, draw, and nicotine delivery of a former smoker in mind.
Built-in Safety:
Every user of an Innokin vape pen can vouch for its built-in safety and reliability. Their vapes were some of the first with stable circuit protection and consistent output.
Thoughtful Innovation:
This vaping brand innovates, but without being gimmicky. Take their popular Klypse and Coolfire lines, which focus on ergonomic, leak-resistant designs and long battery life.
Get Your Favourite Vape Kit & E-liquid Now
Chances are that your favourite vape and e-liquids brands are on this list. Whether you need a durable GeekVape for outdoor use, the precise flavour of an OXVA pod, or the pure quality of a Ma Vapour e-liquid, you can find all that right here at Ma Vapour. We offer a curated selection of the top vape pod kits with fast UK delivery, making it easy to enjoy the best performance from every vape brand.
